User profiles for Gordon Fletcher

Gordon Fletcher

School Lead for Research, Salford Business School, University of Salford
Verified email at salford.ac.uk
Cited by 1377

Digital transformation during a lockdown

G Fletcher, M Griffiths - International journal of information management, 2020 - Elsevier
These are indeed exceptional and historic times, a global pandemic and public health
emergency sitting side by side with heightened public awareness of the injustices of decades of …

[BOOK][B] The Keynesian revolution and its critics: Issues of theory and policy for the monetary production economy

GA Fletcher - 1987 - books.google.com
Economist, statesman, Cambridge don, author and journalist, patron of the arts; John Maynard
Keynes (1883-1946) was a man of many parts and one of the foremost Englishmen of his …

[BOOK][B] Digital and social media marketing: a results-driven approach

A Heinze, G Fletcher, A Cruz - 2016 - taylorfrancis.com
Gordon Fletcher is Senior Lecturer at the University of Salford… Heinze, Fletcher, Rashid
and Cruz nailed it with the “Mar… Edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and …

Gay men, Gaydar and the commodification of difference

B Light, G Fletcher, A Adam - Information Technology & People, 2008 - emerald.com
Gordon Fletcher (IS, Organisations and Society Research Centre, University of Salford,
Salford, UK) … Adam and Fletcher have been further involved in the interpretation and …

Standard penetration test: its uses and abuses

GFA Fletcher - Journal of the Soil Mechanics and Foundations …, 1965 - ascelibrary.org
In foundation test borings, the recovery of soil samples with a 2-in. OD split sample spoon
driven with a 140-lb weight falling 30 in. has been in use for more than 30 yr. Recording the …

Science fiction prototypes: Visionary technology narratives between futures

F Bell, G Fletcher, A Greenhill, M Griffiths, R McLean - Futures, 2013 - Elsevier
Futures research has lived up to Wells’ prediction by becoming a legitimate scholarly
discipline. In this paper, we explore the role of science fiction in creating prototypes of imagined …

Conflict and identity shape shifting in an online financial community

J Campbell, G Fletcher… - Information Systems …, 2009 - Wiley Online Library
This paper challenges traditional explorations of online communities that have relied upon
assumptions of trust and social cohesion. In the analysis presented here, conflict becomes …

Knowledge exchange partnership leads to digital transformation at Hydro‐X Water Treatment, Ltd.

…, M Griffiths, A Fenton, G Fletcher - Global Business and …, 2018 - Wiley Online Library
To attract a generation of workers and consumers who have never known a world without Wi‐Fi,
smartphones, or social media, organizations increasingly have no choice but to …

[BOOK][B] Strategic digital transformation: A results-driven approach

A Fenton, G Fletcher, M Griffiths - 2019 - books.google.com
Emerging technologies are having a profound impact upon business as individuals and
organisations increasingly embrace the benefits of the ‘always on’attitude that digital …

11 Life, Death and Everyday Experience of Social Media

A Greenhill, G Fletcher - Social media and religious change, 2013 - degruyter.com
Much attention has been given to the development of social media and its relationship to ‘our’everyday
experiences (eg, Galloway 2004). The application of the traditional notion of a …