@article {Baker64, author = {Rebecca Baker}, title = {The Warnaco Group}, volume = {2004}, number = {1}, pages = {64--69}, year = {2004}, publisher = {Institutional Investor Journals Umbrella}, abstract = {Who didn{\textquoteright}t read about the fantastic journey of Linda Wachner and fashion manufacturer Warnaco? The story is reminiscent of a Hollywood script. Here is the story of how Warnaco started (as a corset shop by Warner Brothers over 130 years ago), became a Wall Street darling (in 1992 Fortune Magazine named Ms. Wachner as {\textquotedblleft}one of America{\textquoteright}s most successful businesswomen{\textquotedblright}) and fell from grace into bankruptcy in 2001. Why did this happen? What were signs of escalating trouble prior to the bankruptcy? What did the turnaround entail? How long did it take to see the company recover? These and many other fascinating insights are presented in this case study.}, URL = {https://guides.pm-research.com/content/2004/1/64}, eprint = {https://guides.pm-research.com/content/2004/1/64.full.pdf}, journal = {Trading} }