RT Journal Article SR Electronic T1 Keeping Control of the Agenda JF Trading FD Institutional Investor Journals SP 29 OP 34 VO 2004 IS 1 A1 William F. Loftus A1 James E. Rogers, Jr YR 2004 UL http://guides.pm-research.com/content/2004/1/29.abstract AB Corporate governance is the process by which “control constituents”—managements, lenders, investors, employees, vendors, customers and various other stakeholders in a company's business—influence the management processes required for definition and execution of day-to-day operational and financial agendas. In a business crisis, the governance status quo and control of the business can be deranged by the fulcrum control constituent or constituents who are aggressive and able enough to seize it. The appropriate control constituents must emerge to lead what are typically unaligned groups if the governance process is to be effective in maximizing value for stakeholders.