RT Journal Article SR Electronic T1 An Invitation to Winning JF ETFs and Indexing FD Institutional Investor Journals SP 16 OP 17 VO 2012 IS 1 A1 Charles D. Ellis YR 2012 UL http://guides.pm-research.com/content/2012/1/16.abstract AB Winning is a function of understanding the investor, not “beating the market.”