PT  - JOURNAL ARTICLE
AU  - Charles D. Ellis
TI  - An Invitation to Winning
DP  - 2012 Jun 20
TA  - ETFs and Indexing
PG  - 16--17
VI  - 2012
IP  - 1
4099  - http://guides.pm-research.com/content/2012/1/16.short
4100  - http://guides.pm-research.com/content/2012/1/16.full
AB  - Winning is a function of understanding the investor, not “beating the market.”