@article {Ellis16, author = {Charles D. Ellis}, title = {An Invitation to Winning}, volume = {2012}, number = {1}, pages = {16--17}, year = {2012}, publisher = {Institutional Investor Journals Umbrella}, abstract = {Winning is a function of understanding the investor, not {\textquotedblleft}beating the market.{\textquotedblright}}, URL = {https://guides.pm-research.com/content/2012/1/16}, eprint = {https://guides.pm-research.com/content/2012/1/16.full.pdf}, journal = {ETFs and Indexing} }