TY - JOUR T1 - Understanding the Renewal Profession JF - Turnaround Management SP - 115 LP - 119 VL - 2002 IS - 1 AU - Harlan D. Platt AU - Marjorie B. Platt Y1 - 2002/03/20 UR - http://guides.pm-research.com/content/2002/1/115.abstract N2 - What problems prompt managements to call a turnaround professional for help? Do these brash renewal experts employ the chainsaw for most every engagement, or are the problems and solutions much more intricate? From a survey of turnaround managers, we learn that the problems are broadly categorized as financial, operational, or strategic. The bloated, unfocused company is only one of several templates. These experts present solutions that involve basic management skills and make one wonder how the company ever got off the ground. ER -