RT Journal Article SR Electronic T1 Using Smarter Algorithms vs. Smarter Use of Algorithms JF Trading FD Institutional Investor Journals SP 40 OP 51 VO 2010 IS 1 A1 Simon Emrich YR 2010 UL http://guides.pm-research.com/content/2010/1/40.abstract AB Market participants need to focus not only on the development of smarter algorithms for trading strategies, but also on the smarter use of these algorithms. The game between liquidity demanders and providers has changed over the last few years as the use of algorithmic trading strategies has increased for both types of market participants. We argue that the daily price, volume, and bid/ask spread characteristics of the market have changed, and that the game has reached a new “steady state” of interaction between liquidity demanders and providers. In order to minimize market impact costs, liquidity demanders must become more strategic and “noisy” in their choice of trading algorithms.