RT Journal Article SR Electronic T1 VWAP Strategies JF Trading FD Institutional Investor Journals SP 32 OP 39 VO 2002 IS 1 A1 Ananth N Madhavan YR 2002 UL http://guides.pm-research.com/content/2002/1/32.abstract AB The performance of traders is often measured by their ability to trade at prices better than the volume-weighted average price (VWAP). The prevalence of VWAP benchmarks raises several natural questions. When is VWAP a sensible benchmark, and how does it compare with alternatives? How do traders adjust their trading strategies when measured against a VWAP metric? What are the advantages and disadvantages of alternative strategies to achieve execution close to VWAP? The author argues that while VWAP strategies are relatively straightforward from a conceptual viewpoint, their implementation is often more difficult than commonly believed.