TY - JOUR T1 - An Invitation to Winning JF - ETFs and Indexing SP - 16 LP - 17 VL - 2012 IS - 1 AU - Charles D. Ellis Y1 - 2012/06/20 UR - http://guides.pm-research.com/content/2012/1/16.abstract N2 - Winning is a function of understanding the investor, not “beating the market.” ER -