RT Journal Article
SR Electronic
T1 Communicating in a Turnaround
JF Turnaround Management
FD Institutional Investor Journals
SP 91
OP 94
VO 2002
IS 1
A1 Ann Julsen
YR 2002
UL http://guides.pm-research.com/content/2002/1/91.abstract
AB How a company fares in the court of public opinion is just as critical to its survival as how it fares on the way to and in bankruptcy court. Further, effective communication is needed to stabilize the workforce. The way communications are handled can make the difference in the way management and its objectives are viewed by all of its audiences. Be clear, be consistent, and don't be caught unprepared.