@article {Donahue60, author = {Lisa J. Donahue and Ted Stenger and Ernest M. Pelli and Nigel Robinson and Shapleigh B. Smith}, title = {Preserving a Global Brand{\textquoteright}s Home-Team Advantage}, volume = {2002}, number = {1}, pages = {60--63}, year = {2002}, publisher = {Institutional Investor Journals Umbrella}, abstract = {Turning around a troubled company is an unusual challenge when the company is a complex, international organization with a well-known brand. This case study recounts the turnaround of Umbro International, Inc., a leading brand of sports apparel that commands the loyalty of soccer fans around the world. To keep this venerable company out of bankruptcy, a turnaround team transformed Umbro from an old-line manufacturing company to a dynamic licensing and marketing organization. This article, developed from a session at the Turnaround Management Association{\textquoteright}s annual conference, October 2001, highlights the importance of the right lenders as partners, critical considerations and issues in a global restructuring, building consensus in a non-judicial process, and leveraging brand value through the restructuring and sale process.}, URL = {https://guides.pm-research.com/content/2002/1/60}, eprint = {https://guides.pm-research.com/content/2002/1/60.full.pdf}, journal = {Turnaround Management} }