TY - JOUR T1 - The <em>Viability Assessment</em> Under Uncertainty JF - Turnaround Management SP - 120 LP - 131 VL - 2002 IS - 1 AU - Thomas H. Kieren Y1 - 2002/03/20 UR - http://guides.pm-research.com/content/2002/1/120.abstract N2 - Many distressed companies suffer from a host of ills. This article takes a detailed look at some of those issues and provides a guide for anyone thinking of reviving a troubled company. Internal and external issues are noted, such as: key factors for success; industry attractiveness; competitive position and advantage; customer satisfaction and retention; business strategy; business system; organization; simple cost cutting; macroeconomic trends and developments; and operations effectiveness. ER -