%0 Journal Article %A Thomas H. Kieren %T The Viability Assessment Under Uncertainty %B A Discussion Prior to the “Crisis Management” Decision %D 2002 %J Turnaround Management %P 120-131 %V 2002 %N 1 %X Many distressed companies suffer from a host of ills. This article takes a detailed look at some of those issues and provides a guide for anyone thinking of reviving a troubled company. Internal and external issues are noted, such as: key factors for success; industry attractiveness; competitive position and advantage; customer satisfaction and retention; business strategy; business system; organization; simple cost cutting; macroeconomic trends and developments; and operations effectiveness. %U https://guides.pm-research.com/content/iijturnmgmt/2002/1/120.full.pdf