RT Journal Article
SR Electronic
T1 Retreat from the Brink
JF Turnaround Management
FD Institutional Investor Journals
SP 56
OP 59
VO 2002
IS 1
A1 Pat Marso
YR 2002
UL http://guides.pm-research.com/content/2002/1/56.abstract
AB Bradford Soap Works, located in Chester, England, was in such dire circumstances that disaster was nearly certain. Pat Marso, the corporate renewal professional who masterminded the resuscitation, struggled through the six-month transition period right along with the troubled manufacturer. By installing systems, operational disciplines, and a new corporate strategy, the firm has emerged from certain failure to hard-won status as a leader in its industry. Marso's firm won the Turnaround Management Association's International Turnaround of the Year Award for 2001.